Speed
PayHero acts at machine speed.
The lightning symbol represents immediate action, fast execution and autonomous commerce.
Brand Guidelines · v1.0
AI Payments. Delivered.
PayHero is the superfast payment agent for the agentic economy. You say what needs to be done. PayHero executes the commercial task, pays, and comes back with the result. Fast like a superhero. Controlled like financial infrastructure.
01 · Brand idea
Tell PayHero what needs doing. It comes back with the result.
The metaphor is a courier with authority: understand the objective, verify it is permitted, execute, pay, report.
“Book me a flight to Paris under €800.”
01Finds the option
02Checks the mandate
03Books it
04Pays
05Reports back
“Buy another license for our design software.”
01Verifies it is permitted
02Executes the transaction
03Records what happened
02 · Brand pillars
Speed. Intelligence. Trust. Delivery.
Four ideas communicated consistently, everywhere.
Intelligence
Not a payment method. An agent.
PayHero understands intent, evaluates context and executes the task.
Trust
Speed never means uncontrolled spending.
Every action runs inside identity, mandate, policy and authorization.
Delivery
PayHero gets things done.
The brand is oriented around completed actions, not AI conversations.
Brand formula
Understand→Verify→Execute→Pay→Report03 · Personality
70% credible infrastructure. 30% superhero.
The character can be expressive. The core corporate identity stays restrained — never a boring payment processor, never an overly playful consumer AI brand.
FastSmartHelpfulConfidentReliablePlayfulTechnicalProfessional
70% Infrastructure30% Hero
04 · Logo
P + Bolt. The shield is gone on purpose.
Concept E2R — Flash Refined. The P is PayHero. The bolt is instant execution, autonomous action, machine speed — the Hero completing the task on your behalf. It is the visual link between the logo and the character.
PayHeroPrimary horizontal
Monochrome — Midnight
Monochrome — White
05 · Logo hierarchy
Primary horizontal
[P + Bolt] PayHeroWebsite · Presentations · Documents · Partner materials · Events · Email · Marketing
Symbol
P + BoltProduct navigation · Social · App identity · API portal · Loading states
Favicon
Simplified P + Bolt — 16, 32, 64, 128, 512At small sizes, prioritize the bolt over fine detail in the P
Monochrome
One colour version always existsMidnight on light backgrounds · White on dark backgrounds
06 · Usage rules
DO NOT
- Add a shield back around the symbol
- Add drop shadows to the primary logo
- Add outlines around the wordmark
- Distort the proportions
- Rotate the mark
- Change the bolt into another shape
- Add $, €, cards or coins
- Add robot elements to the corporate logo
- Use multiple gradients inside the symbol
- Place the mascot inside the logo
The logo and the mascot belong to the same identity, but remain separate assets.
07 · The lightning bolt
The bolt means: PayHero is acting.
One symbol across logo, character and product creates a visual system rather than just a logo.
Placements
Inside the logo
Hero's helmet
Hero's ears
Hero's cape
Loading animations
Transaction confirmations
Buttons
Diagrams
Product states
Marketing graphics
Interaction language
○Waiting
PayHero working
Completed
In product, an animated bolt appears whenever an agent is actively executing a task.
08 · Brand character
Hero — the PayHero AI agent.
Hero is not a mascot bolted onto the brand. He is the visual embodiment of the product: fast, intelligent, responsible, helpful, confident, positive — approachable without becoming childish.
09 · Visual design
HelmetWhite surface · dark AI visor · digital eyes
Ear modulesPurple lightning, part of the silhouette
CapePurple, lightning mark prominent
SuitWhite · midnight navy · violet · lime accents
ChestSimplified P + Bolt symbol
10 · Character state library
Build a standard library rather than random illustrations. Each state has a defined use.
Hero Idle
Standing confidently.
About · Brand pages · Intros
Hero Thinking
Looking at a data interface.
Search · Planning · Decisions
Hero Running
Strong motion trail.
Speed · Execution · Workflows
Hero Flying
Cape extended.
Homepage · Campaigns
Hero Buying
Holding a package.
Commerce · Procurement
Hero Traveling
Luggage, boarding card.
Travel use cases
Hero Paying
At a merchant terminal.
Agentic payments
Hero Approved
Small lightning confirmation.
Successful transaction
Hero Blocked
Stopped by a policy boundary — not sad.
Governance · Controls
Hero Reporting
Presenting completed transactions.
Receipts · Audit · History
11 · Animation & 12 · Motion language
Fast execution. Calm result.
Hero enters → action happens → Hero exits → transaction completed. Minimal movement before, a fast violet streak during, calm lime confirmation after.
Before
Minimal movement. Quiet interface.
During
Fast violet streak. Lightning activation. Rapid transitions.
After
Everything calm. Lime confirmation.
Reference sequence
User: Book Stockholm → London tomorrow morning.
Hero shoots off screen · flight options flash by
Mandate approved · payment completed
Hero returns. Done. SAS 08:15. €342.
13 · Colour
Midnight, Hero Violet, Authorization Lime.
Lime always carries meaning: approved, complete, active, verified, success. It is never a decorative colour.
PayHero Midnight
#0B1020Typography · Navigation · Dark sections · Product UI
Hero Violet
#6657FFHero · Lightning · Brand moments · Links · Selected UI
Electric Violet
#5420FFStronger lightning moments, used selectively
Cloud White
#F6F7F2Primary light surface
Pure White
#FFFFFFProduct surfaces · Negative space
Authorization Lime
#C7FF4AApproved · Complete · Active · Verified — never decorative
14 · Colour principle
White / neutral70%
Midnight navy20%
Violet8%
Lime2%
Enterprise-grade, with just enough energy.
15 · Typography
Geist for the brand. Geist Mono for the machine.
The technical layer gets its own visual language: agent IDs, mandates, transactions, payment status, developer content.
Geist
Give AI agents the power to pay.
Medium — navigation and UI
Regular — body copy. Clear, short, competent sentences that read at the speed of the product.
Geist Mono
AgentPH-29381
MandateM-88921
StatusAUTHORIZED
16 · Voice
Talk like the product behaves. Fast, clear, short.
Our revolutionary AI-powered payment infrastructure enables seamless interactions across a rapidly changing autonomous commerce ecosystem.
Tell your agent what you need. PayHero handles the payment.
PayHero uses sophisticated policy controls to ensure transaction compliance.
Your rules. Every transaction.
Autonomous purchasing experiences.
Ask. Buy. Done.
17 · Prefer
AgentActBuyBookPayExecuteMandateAuthorizeVerifyCompleteInstantFastControlPolicyTransactionAutonomousCommerce
Reduce
RevolutionaryGame-changingMagicDisruptiveFrictionlessSuperchargedAI-powered future
18 · Tagline system
AI Payments. Delivered.
One corporate tagline for the logo lockup. Two product propositions — one emotional, one that explains the infrastructure.
Corporate
AI Payments. Delivered.
Works beneath the logo.
PayHeroAI Payments. Delivered.Product — emotional
Give AI agents the power to pay.
Product — enterprise
Give AI agents the authority to pay — without giving up control.
19 · Campaign language
Payments at AI speed.
Your agent has places to go.
From request to paid in a flash.
Ask. Authorize. Done.
Your AI agent's payment superpower.
Commerce moves faster with a Hero.
Send Hero. Consider it paid.
20 · Website & 21 · Modes
Open with the corporate identity. Then introduce Hero.
The homepage states the proposition, then shows a command, a violet streak, a mandate check, a payment, and Hero returning with the result.
Corporate mode
Banks · Payment providers · Investors · Enterprise presentations · Documentation · Compliance · Contracts
Logo, typography, product UI, diagrams and a subtle lightning motif. Very limited mascot.
Hero mode
Homepage · Launches · Explainer video · Social · Advertising · Use-case storytelling · Events · Onboarding
Hero becomes prominent. Personality without losing enterprise credibility.
22 · Brand architecture
One bolt connects the whole system.
PayHero
The company and platform.
Hero
The AI agent and character.
PayHero Identity
Agent identity infrastructure.
PayHero Mandates
Delegated authority.
PayHero Pay
Payment execution.
PayHero Control
Policy and governance.
PayHero Audit
Transaction accountability.
23 · Core visual system
P + Bolt
The corporate brand.
23 · Core visual system
Hero
The product personality.
23 · Core visual system
Lightning trail
Autonomous action, visualised.
24 · Brand essence
PayHero is the AI agent that gets commerce done.
- Fast enough to feel superhuman.
- AI-smart enough to act autonomously.
- Controlled enough to trust with money.
Get started
Prepare your business for autonomous commerce.
Give AI agents the financial authority they need — with the controls your organization requires.